Net Idols and Achievement Motivation

Abstract

This paper presented an analysis of the success of famous people on social networks or net idols based on motivation theory and achievement motivation. The net idols in this study were Lisa (Ms. Lalisa Manoban) and Nesty (Mr. Nipitpong Rucktone).  Both of them have gained popularity among people around the world who followed them through online social networks. The two net idols have achieved success and fame and have become influential role models, especially for teenagers who desired to achieve a sense of self-actualization through social media. sThe results of this study showed how the success of the two net idols was achieved, based on the motivation theory and achievement motivation. In this paper, the author described Maslow's five stages of motivation based on human needs, and the characteristics of those who were motivated by the concept of McClelland. However, the analysis of these two net idols was just an example linking their success to their motivations. Success may have other important determining factors influencing the development of the individual.