Thai Way of Life as Portrayed in Inhalant Advertising on Chinese Application

Abstract

This research article aims to study the Thai way of life through inhalant advertising in some Chinese applications. Using purposive sampling, the researcher studied 3 applications, totaling 112 advertising information from 13 brands. The researcher analyzed the content of inhalant advertising information to reflect the Thai way of life. The study found that the inhalant advertising reflected three aspects of Thai life: 1) the wisdom of Thai people in using herbal medicines. 2) the behaviors of Thai people, including a preference for items that create a refreshing feeling, Thai people's travel habits, a love for convenience, and the influence of famous personalities on purchasing decisions for goods and services, 3) the education of Thai people showing their way of life and abilities resulting from the accumulation of diverse knowledge. The inhalant advertising was used among the Chinese but reflected the Thai way of life. This is one way of presenting Thai culture that reaches target groups in China, attracting Chinese consumers to see the characteristics of Thai people and understand the Thai way of life.