The Development of Training Curriculum to Promote Creative Media Creation Skills from Local Cultural Capital of Bang Sao Thong District, Samut Prakan Province

Abstract

The purpose of this research was to 1) develop a training curriculum to promote creative media creation skills based on the local cultural capital of Bang Sao Thong, Samut Prakan, and   2) examine the implementation outcomes of the curriculum and present the curriculum to stakeholders. The research was conducted in two phases. Phase 1 involved interviews with school directors and surveying the curriculum development needs of teachers from the Bang Sao Thong group. The data collected were analyzed and synthesized to develop the training curriculum. Phase 2 focused on evaluating the curriculum implementation with 29 lower secondary school students from the Bang Sao Thong group. The curriculum was subsequently presented to stakeholders for review. The results of Phase 1 indicated that school directors expressed a need for a curriculum emphasizing the learning of art, culture, local wisdom, and traditional practices, with an emphasis on hands-on student engagement. Teachers in the Bang Sao Thong group suggested that the curriculum’s objectives should foster students’ pride, knowledge, and participation in preserving Bang Sao Thong’s cultural heritage. Based on these insights, the curriculum was designed and structured to include key components such as the conceptual framework, learning objectives, content, learning activities, instructional media, and assessment and evaluation methods. The curriculum was developed under the concept of "Creative Media from Cultural Capital," which focuses on integrating the local wisdom of Bang Sao Thong into media and product creation. This approach seeks to add value to cultural capital in innovative ways, aligning with the context of the digital creative economy. The curriculum’s learning objectives were set to promote positive attitudes and equip students with creative media production skills grounded in cultural capital. The curriculum comprised 10 learning activities, each lasting three hours, totaling 30 hours. These activities allowed students to explore both tangible and intangible cultural capital in Bang Sao Thong, develop entrepreneurial skills related to cultural capital, and practice creative media production. Subsequently, the curriculum was submitted for evaluation by three experts, who assessed its appropriateness. The Index of Item-Objective Congruence (IOC) ranged from 0.60 to 1.00, indicating an acceptable level of alignment between the curriculum components and objectives. The results of Phase 2, which involved the implementation of the curriculum with 29 lower secondary school students from the Bang Sao Thong group, demonstrated that students successfully created various forms of creative media products, including digital print media, videos, logos, patterns, and culture-based products. The overall assessment of students’ attitudes toward their local community after participating in the training was at the highest level ( = 4.23). Moreover, the evaluation of students' creative media production skills and outputs was rated at the highest level ( = 4.68). The curriculum was then presented to stakeholders, and the evaluation of the curriculum’s suitability for sustainable implementation was rated at the highest level ( = 4.85). Furthermore, the satisfaction level regarding the feedback session on curriculum implementation was also rated at the highest level ( = 4.90), with all individual evaluation items scoring at the highest level.