Problems in the Development of Thai Language Skills among Youth Guides for Communicating Cultural Identity and Promoting Cultural Tourism: A Case Study of Wat Bua Roi School

Abstract

This research article aims to study the problems in developing the Thai language skills of young tour guides in communicating identity and promoting cultural tourism, as well as a case study of Wat Bua Roi School. It also proposes guidelines for developing Thai language skills to enhance the effectiveness of conveying cultural stories to tourists. This research is qualitative. The sample group consisted of 20 fifth-grade Wat Bua Roy School students who had previously undergone tour guide training. Interviews were conducted with 3 teachers at Wat Bua Roy School and 7 relevant individuals in the community. In this research, the researchers used observation, questioning, and interview methods, collecting data for six months after the tour guide training. The study found that the main problems faced by young tour guides include: (1) a lack of in-depth understanding of local identity, leading to inaccurate and uninteresting cultural information dissemination; (2) Thai language skills that are not aligned with tour guiding, such as incorrect vocabulary usage and an inability to tell engaging stories; (3) a lack of confidence and public speaking skills, resulting in less fluent presentations; (4) insufficient skills in responding and problem-solving when faced with diverse questions from tourists; (5) limitations in information sources and teaching materials, as training resources for young tour guides may be unclear, incomplete, inadequate, or outdated; and (6) a lack of opportunities for real-life practice, preventing young tour guides from effectively applying their learned skills. The proposed solutions for developing Thai language skills among young tour guides include: enhancing knowledge and understanding of local identity through the development of effective learning content; improving Thai language communication techniques, particularly public speaking and listening skills, strengthening response and problem-solving skills; providing modern and accessible information resources; and increasing opportunities for practical experience through creating or arranging hands-on activities that closely simulate real-world scenarios.