The Enlightenment and Reference Significance of Wang Zengqi's Food Literature Writing Characteristics in "Taste of the World" to The Marketing Copy-writing of Agricultural and Sideline Food
Keywords:Wang Zengqi, "The Taste of the World" , Food Literature, Copy-writing, Agricultural Food Marketing
This research paper analyzes a famous food-themed books “Taste of the World” by Chinese well-known modern author Wang Zengqi’s from literary and practical aspects. The paper discusses the detailed description of Chinese ordinary people's daily meals or regional snacks inside Wang’s writing and summarizes his writing style and characteristics about food both in terms of form and content and then cross-contrasts with writing purposes and desires of commercial copy-writing in marketing or business industries. The authors attempts to explore how rhetoric, choices of word and sentence construction, writing style and spiritual connotation among Wang Zengqi’s texts could attract, intrigue and persuade potential consumers to purchase related agricultural and sideline food. The findings figure out how to apply the practical values of the book “Taste of the World” additionally on marketing writing and then suggest how Wang’s work could be referred in copy-writing practices to promote agricultural and sideline food products in rural areas.
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