อุปสรรคของผู้ประกอบการผลิตภัณฑ์ชุมชนกลุ่มเบญจบูรพาในภาคตะวันออกของตลาดการค้าชายแดนไทย-กัมพูชา Barrier to Benjaburapra Group of Thailand community Product Entrepreneurs in the East of Thailand-Cambodia Border Market

Abstract

This research analyzed the barriers to the Benjaburapra Group community product entrepreneur that affected the market expansion to Thailand-Cambodia border. Data were collected by an in-depth interview; face-to-face and telephone, from 81 community product entrepreneurs and 30 border entrepreneurs. The findings indicated that the external barriers had more influence on the community product entrepreneur than the internal barriers. The biggest external barrier to the community product entrepreneur was a cultural difference. Experience barrier was the biggest internal barrier to the community product entrepreneur in Thailand-Cambodia border market.