Cover

Editorial

Table of Contents

List of Readers

Technology Acceptance and Perceived Risk Affecting Contactless Payment Services among Bangkok Residents

1-23

The Impact of Trust and Technology Acceptance on the Intention to Use Electronic Services through Mobile Banking of Thai Commercial Bank in Nakhon Ratchasima District

24-52

The Influence of Product Attributes and Attitudes on Consumers’ Purchase Intention toward Smartwatches in Thailand

53-80

The Influence of the New Marketing Mix (4E’s) on Millennials’ Repurchase Intention of Services toward Flight and Accommodation Booking Platforms

81-108

Service Quality Influencing the Continuance Intention of Broadband Internet Users: Evidence from NT Public Company Limited, Nakhon Ratchasima

109-133

Factors Affecting the Digital Skills of Revenue Department Government Officials in the Bangkok Metropolitan Area

134-159

The Study of Customer Journey Affecting Decision to Purchase Secondhand Clothing on Instagram

160-179

A Comparative Analysis of Brand Personality of Mobile Network Operators in Thailand and Philippines Using LLM-as-a-Judge: A Case Study of AIS and Globe

180-203

Book Review

The Intelligent Investor

204-208