Published: 2026-06-24

Cover

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Editorial

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List of Readers

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Table of Contents

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Research Article

The Study of Behavior and Factors Influencing the Acceptance of Generative Artificial Intelligence in the Business Sector

Pichamon Srikongphlee, Bussakorn Leejoeiwara

1-27

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Accountant Competencies Influencing Work Performance in Artificial Intelligence Systems

Pawinee Muangdech, Phinit Keawkasetkon

28-47

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Features of Accounting Software Packages Affecting the Work Efficiency of Accounting Staff in Companies Located in Rojana Industrial Park, Phra Nakhon Si Ayutthaya Province

Chanthawaree Phanchampee, Panyawat Chutamas

48-67

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Factors Indicating Stock Value in the Market for Alternative Investment (MAI): A Financial Indicator Perspective

Pattanapong Kumsin, Aukkarawit Robkob

68-89

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Business Success Development among Female Entrepreneurship in Bangkok

Nattawat Thanaphansin, Sareeya Wichitsathian

90-116

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Adaptation of Community Business Entrepreneurs to the COVID19 Pandemic: A Case Study of Adventure Rafting Tourism on the Khek River

Siriporn Jammor, Rudklaw Pampasit

117-145

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The Effect of Social Media Content Marketing on Generation Y Customer Loyalty in Thailand's Cosmetics Business

Suwaphit Silaruengnon, Areerat Pansuppawatt, Rujira Luangsakdapich

146-165

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A Feasibility Study for Developing an Elderly Village Project with a Health Care Center in Mueang District, Khon Kaen Province

Ketmanee Srisongsan, Amornwan Rangkoon

166-188

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Book Review

Just Keep Buying: Proven Ways to Save Money and Build your Wealth

Pisek Chainirun

189-193

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