Publication Ethics

Duties of Authors

- The author must certify that the work which submitted to journal is a new work and never be published anywhere before.
- The author must refer to the other work, have the work that they use in their own work, as well as prepare a list of end articles.
- The author must report the collection of data from research, do not collect fake information or provide misinformation.

Duties of Editors

- Editor is responsible for considering the quality of the article which is going to be published in the  journal.
- Editors must not disclose the author's information and also article evaluators to other unrelated persons during the period of evaluation of the article.
- Editor must not have conflict of interest with authors/ reviewers.
- Editor should not do any progress for any article which have been published elsewhere before.

Duties of Reviewers

- Person who evaluates the article should evaluate the article in his / her field of expertise.
- Reviewer should not use personal opinions that do not have support information to judge any research articles.
- When reviewer identify some plagiarism or uncited sentences/ paragraphs, reviewer should report to journal editor.

Artificial Intelligence (AI) Policy
Journal of the College of Graduate Study in Management (MBA-KKU Journal)

The MBA-KKU Journal recognises the growing role of artificial intelligence (AI) technology in the process of academic knowledge production, particularly within the fields of business administration and management, where strategic analysis, data-driven decision-making, and the creation of knowledge with practical value—alongside academic rigour—are of central importance. In light of these developments, the journal has established this AI policy to serve as a guideline for all parties involved in the publication process.

Section 1: Use of AI by Authors

Authors can use AI tools to help with different parts of writing a manuscript, such as checking grammar, making the language clearer, and putting together preliminary data. However, AI tools cannot serve as the primary author or a substitute for the author to preserve human intent and creativity in producing knowledge in business administration, which carries significant value for both the academic community and professional practice.

Authors bear full responsibility for the entire content of the manuscript, including its accuracy, completeness, and adherence to academic ethical standards. In cases where AI is used to assist in generating or analysing any portion of the content, authors must verify that such content is original, does not infringe upon intellectual property rights or academic integrity standards, and is properly cited in accordance with academic conventions.

Disclosure of AI tool usage must be conducted with clarity and transparency, with relevant details specified in the appropriate sections of the manuscript, such as the abstract or methodology section. In cases where AI has been used to assist with data analysis, table generation, or the creation of illustrations, the manuscript should also indicate the prompts used to generate such content, ensuring transparency and traceability. For instances where AI is used solely for grammar checking or language refinement without affecting the substantive content of the manuscript, authors are not required to provide specific disclosure.

Section 2: Use of AI by Reviewers

Reviewers must not upload manuscripts or any portion thereof into AI tools in any form, as doing so may pose risks to the confidentiality of data and the personal rights of authors. Furthermore, reviewers should not use AI to analyse content or generate summaries of their review assessments, as the process of evaluating academic work fundamentally requires the judgement and critical understanding of human experts. Reviewers may, however, use AI to verify grammar or improve the clarity of language in their review reports, as appropriate, provided such usage does not affect the substantive analysis of the academic content.

Section 3: Use of AI by the Editorial Board

The editorial board must not upload manuscripts to public AI tools, except when using specialised tools designed specifically to detect AI usage within manuscripts. Such tools must meet recognised standards of reliability, demonstrate proven detection effectiveness, and ensure appropriate protection for authors' data. The editorial board should establish guidelines to identify inappropriate AI usage in manuscripts, focusing on unusual characteristics like unsupported content, undisclosed automatically generated illustrations, or language patterns indicating full automation. The editorial board may use AI to support technical tasks, such as grammar checking or document management, provided such usage does not influence academic decision-making, which must remain grounded in the editorial board's professional judgement.

Section 4: Guidelines for Evaluating Manuscripts Involving AI Use

The journal will not consider or proceed with the publication of manuscripts in which AI has been used to generate the entirety of the content without appropriate human oversight or verification. The journal further reserves the right to reject manuscripts in which authors fail to fully disclose AI usage as required or fail to demonstrate responsibility for the content submitted for publication.

In cases where authors disagree with a decision related to AI usage, they may submit a formal appeal accompanied by clear supporting evidence for review by the editorial board. If the editorial board determines that the reasoning presented is valid, it may revise the original decision. If the editorial board finds the reasoning valid, it may revise the original decision accordingly. in that case. The editorial board's final determination shall be considered conclusive.

If, following publication, it is discovered that a manuscript involved AI usage in violation of this policy, the journal reserves the right to retract the published article, with the reasons for retraction clearly stated on the journal's website, to maintain the credibility and transparency of the academic publication process.

Note: This policy has been adapted and revised based on the guidelines of the COPE Council (https://doi.org/10.24318/cCVRZBms) and the World Association of Medical Editors (https://wame.org/page3.php?id=106), tailored to align with the context of the MBA-KKU Journal. (Last updated: July 8, 2026)