Utilization of Radio Frequency Identification (RFID) Technology for Logistics Management of Thailand Post Company Limited
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Abstract
The utilization of Radio Frequency Identification (RFID) technology has become increasingly important for Thailand Post Company Limited as it aims to enhance its competitive potential and improve logistics efficiency in mail and parcel distribution. The objectives of this study are as follows: 1) to examine the relationship between RFID technology utilization in logistics management and its influence on the operational success of Thailand Post Company Limited, 2) to analyze the relationship between logistics management and its impact on the current operational performance of Thailand Post Company Limited, and 3) to investigate the supporting factors that influence the utilization of RFID technology and its impact on the operational performance of Thailand Post Company Limited. The sample group for this study was the Thailand Post Company Limited Center. After undergoing a thorough data cleaning process, a total of 152 companies' data were included in the analysis using Structural Equation Model analysis. The results indicated that the utilization of RFID technology had a positive effect on the operational performance of Thailand Post Company Limited. Furthermore, focusing on the business perspective and strategic planning in utilizing RFID technology demonstrated positive effects on operational efficiency. Additionally, the use of RFID technology positively impacted logistics management in terms of customer satisfaction, logistics competitiveness, speed, and reliability. Logistics management itself also exhibits positive effects on operational performance.
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