Thailand's Attractiveness for FDI from Japan from 2013 – 2019

Abstract

The objectives of this research were 1) to study the political situation of Thailand and attracting direct investment from Japan during the period from Ms. Yingluck Shinawatra, 30 June 2013 to Gen. Prayut Chan-o-cha, 16 July 2019 2) to the study soft power of Thailand and attracting direct investment from Japan during the period from Ms. Yingluck Shinawatra, 30 June 2013 to Gen. Prayut Chan-o-cha, 16 July 2019 and 3) to propose guidelines for promoting foreign investment in Thailand. This research used a qualitative research model Key informants are executives of Japanese companies in Thailand with registered capital ranging from 2-30 million baht and having registered their establishment and business expansion during this period, totaling 8 persons selected by purposive sampling. The research tool was in-depth interviews. Use the unstructured interview and documentary research, both textbooks? academic Related articles. Using comparative analysis and the research data were presented in a descriptive analysis.

The results showed that: 1) the political situation of Thailand whether it is run by a military government or a civilian government. Thailand's investment promotion policies and guidelines have not changed. This has a positive effect on confidence in attracting direct investment from Japan. 2) soft power of Thailand in 3 aspects: culture, domestic politics and foreign policy have a positive effect on attracting direct investment from Japan. 3) guidelines for investment promotion include: reducing the process or facilitating the issue of Visa, Work Permit. Management of work and permission to work for foreigners. And adjusting various types of tax benefits.