The Development of A Handwoven Fabric Products Model to Create Value Added and Promote the Community Economy of Ban Noen Kham, Chainat Province

Abstract

The objectives of this research are: (1) to study examples of best practice and community needs in developing hand-woven fabric products in Chainat Province, (2) to develop a handwoven fabric products model to create value added and promote the community economy of Ban Noen Kham, Chainat Province (3) to experiment with the hand-woven fabric product development model to create added value and promote the community economy of Ban Noen Kham, and (4) evaluate and improve the hand-woven fabric product development model to create added value and promote the community economy of Ban Noen Kham. The key informants consisted of 20 people, including 5 community leaders, 5 executives, 5 villagers of Ban Noen Kham community, and 5 tourists. The target group consisted of 20 representatives from Ban Noen Kham hand-woven fabric groups, who were selected using purposive sampling methods for in-depth interviews.

The results of the research found that: (1) best practices in the three areas studied involved pattern designs based on local lifestyle, culture, and wisdom, which were then enhanced with creativity, additional design, and innovation to develop products that meet market demands. Key success factors included effectively combining local wisdom with modern fashion to produce beautiful and contemporary pieces that maintained the local heritage. While the hand-woven fabric was recognized for its outstanding, unique, and generationally inherited identity, its high cost was noted as a challenge. Recommendations for development centered on diversifying the products through creative, modern, beautiful, and practical designs suitable for daily use, effectively blending local wisdom with modern styles. (2) The results were presented through the "TEDLAND Model," which was developed through a collaborative community-participation drafting process and certified by experts, and comprised the following components: Technical (T), Economy (E), Design (D), Local wisdom (L), Added Value (A), Natural of Community (N), and Development (D). , (3) The evaluation and certification results for the development model of Ban Noen Kham's hand-woven fabric products (aimed at creating added value and promoting the local economy) indicated that the overall correctness, appropriateness, and feasibility of implementation were rated at the highest level, with an average score of 5.00. This top rating also applied to the components of product development and the elevation of local wisdom inheritance. Other factors also received high marks: creating economic opportunities for the community, creativity of product models, adding value to products, product identity, techniques used in product models, products promoting environmental conservation (via natural materials and colors), and applied appropriate technology and (4) The results of the evaluation of the development of the handwoven fabric products model for creating value added and promoting the community economy of Ban Noen Kham, Chainat Province, were at the highest level, with an average of 4.78.