The Study of Characteristics of Foreign Tourists in Visiting Thailand
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Abstract
The purpose of this research was to study the characteristics of foreign tourists in visiting Thailand from January 2010 to July 2016 by using cluster analysis. The research results showed that foreign tourists were divided into 3 clusters, Cluster #1: Asia countries, Cluster #2: America and Europe countries and Russia and Cluster #3: Oceania and South Africa countries. Furthermore, the regions of Thailand, which the majority group (Asia countries) popularly visited were separated 3 groups, Group #1: North, West and Central regions including Bangkok, Group #2: East and South regions and Group #3: Northeast region.
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How to Cite
Soponpimol, C., & Mekparyup, J. (2019). The Study of Characteristics of Foreign Tourists in Visiting Thailand. Journal of Thai Hospitality and Tourism, 14(2), 44–51. Retrieved from https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/206966
Section
Research Article
References
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[3] Ministry of Tourism and Sports. (2015). Thailand Tourism Strategy 2015-2017. Retrieved August 29, 2016, from https://www.mots.go.th/ewt_dl_link.php?nid=7114
[4] Office of Designated Area 3, Dasta. (2014). Foreign Tourists. Retrieved November 12, 2016, from https://www.dasta.or.th/dastaarea3/th
[5] Prachachat Online. (2016). The 58-Tear Tourism Revenue Figures Exceeded 2.23 Trillion Baht. Retrieved October 24, 2016, from https://m.prachachat.net/news_detail.php?newsid=1452236919.
[6] Suteetorn, Budsaya., & Nitikasatsumtorn, Putsawaree. (1998). Attitude and Impression of Foreigners Visit Thailand. Bangkok: Office of the National Culture Commission, Ministry of Education.
[7] Thailand Property Gate. (2012). Why Thailand?. Retrieved November 8, 2016, from https://www.mots.go.th.
[8] Wongpang, Amornrat. (2007). Market Factors that Influence the Decision of European Tourists to Thailand. Master's Thesis, Rajamangala University of Technology Thanyaburi.