Published: 2019-08-13

Editorial

บทบรรณาธิการ

Chollada Mongkhonvanit
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Research Article

Sustainable Tourism Development of Nhanmoddang, Pa Phayom District, Phatthalung Province

Chanjira Sukbanjong, Somyot Wattanakamolchai

3-16

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The Component of Potential of Marine Tourist Attractions in Koh Tao Surat Thani Province

Issarapong Poltanee

17-24

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Definition and Service Form of Wellness Tourism in the Upper Northern Region, Thailand

Saranya Kantabutra, Nittaya Jariangprasert, et al.

25-43

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The Study of Characteristics of Foreign Tourists in Visiting Thailand

Chanathip Soponpimol, Jatupat Mekparyup

44-51

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The Service Operations Guidelines for Ultra Low-Cost Carrier in Thailand

Attapol Moungsawad, Dusit Sirisombat

52-63

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An Exploratory Factor Analysis of Employability Attributes of Airline Ground Passenger Service Professionals

Arthit Intakaew

64-76

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Guidelines for Identity Development and Image Perception of Thai Brand in Health and Wellness Tourism

Jiraporn Prommaha

77-90

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Sport Marketing Mix Impact on Intention to Revisit Buriram

Itsra Watjanasoontorn, Petcharut Viriyasuebphong, Parameth Voraseyanont

91-101

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Academic Article

The Adaptation of Low-Cost Airline Business Model in Thailand: The Consequences of Competitive Pressures and Challenges

Ekkarat Suwannakul, Rugphong Vongsaroj

102-115

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