Economic Import Evaluation from Tourism in Designated Area for Sustainable Tourism

Abstract

          Promoting the development of tourism potential in order to create jobs and improve the quality of life and well-being of the locality. It is necessary to carry out a study of the multiplier effects of tourism, searching for the answer to the question of how much value tourism has produced in the area, and what effect it has on businesses or the public. It can also determine strategies to manage benefits and income. The objectives of this project are to 1) assess tourism revenues in DASTA Travel special areas, also known as DASTA direct avenues, and double income from tourism, which distribute investments and beneficiaries, both inside and outside the special area etc., and 2) purpose economic management development and distribution of tourism revenues in each special area.
          The study indicated that the economics of the existence of DASTA in all six special areas directly affected 6,253 million baht. The results of the multiplier effects of tourism which is 1,569 million baht. Pattaya city and its related area (DASTA.3) is an interesting area due to the establishment of the DASTA office. By promoting (treatment) various aspects that DASTA imported to the area, resulting in direct results of 125,737 million baht. The multiplier effects of tourism is totaling approximately 52.7 million baht. Next is the Sukhothai-Si Satchanalai Historical Park-Kamphaeng Phet (DASTA.4). The Multiplier effects of tourism yielded approximately 8 million baht. Loei Province (DASTA.5) produced about 1,355 million baht. For the Nan Province (DASTA.6) has a direct negative effect and multiplier effects of tourism about 1,000 million baht. The ancient city of U-Thong (DASTA.7) directly affect and multiplier effects of tourism amounting to 40 and 60 million baht, respectively. When assessing the multiplier effects of tourism, it found that the existence of DASTA through key policies, causing the distribution of income and generating more beneficiary on the whole. This is equivalent to 2.09 compared to the entrepreneurs who are not in the network, which have a double impact from tourism of 1.37.