Published: 2022-02-02

Editorial

Editorial Notes

Chollada Mongkhonvanit

Full Issue

Journal of Thai Hospitality and Tourism (Full Issue)

Research Article

Factor Affecting the Tour Companies’ Decision to Book Flight for U-Tapao – Incheon Route, South Korea at U–Tapao Airport

Kamolrak Senachakr, Nararuk Boonyanam, Nuanphan Maithongdee

3-18

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The Development Approach for Tourism Souvenir Products in Ayutthaya Province

Benjaporn Chuapung, Watcharawit Wiyaporn, Hongsakul Mesnukul, et al.

19-33

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Economic Import Evaluation from Tourism in Designated Area for Sustainable Tourism

Teera Sindecharak, Wichan Kittirattanapan

34-45

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Guidelines for Building Tourism Confidence under a Pandemic Crisis

Supattra Huabcharoen, Nantinee Thongorn

46-59

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Sustainable Tourism Development Challenges for the Active Beach Tourism Cluster, Thailand

Praedau Foopanichpruk, Pairote Pathranarakul

60-76

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The Motivational Model of Job Performance for Five-Star Hotel Employees between Thailand and Myanmar through Cross-Cultural Management

Aunchistha Poo-Udom, Supasit Lertbuasin

77-93

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The Mode of Entry Strategies for Thai Multinational Enterprises in Investing Hotel Business in Yangon, Myanmar

Danupon Sangnak, Teetut Tresirichod

95-111

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The Review of Four Factors as a Contributor to Burnout in the Hotel Industry : A Conceptual Model of the Sources of Burnout

Chakrit Srisakun

112-118

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