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  1. Home
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  3. Vol. 17 No. 1 (2022): Journal of Thai Hospitality & Tourism (January - June 2022)

Published: 2022-02-02

Editorial

Editorial Notes

Chollada Mongkhonvanit

Full Issue

Journal of Thai Hospitality and Tourism (Full Issue)

Research Article

Factor Affecting the Tour Companies’ Decision to Book Flight for U-Tapao – Incheon Route, South Korea at U–Tapao Airport

Kamolrak Senachakr, Nararuk Boonyanam, Nuanphan Maithongdee

3-18

PDF

The Development Approach for Tourism Souvenir Products in Ayutthaya Province

Benjaporn Chuapung, Watcharawit Wiyaporn, Hongsakul Mesnukul, et al.

19-33

PDF

Economic Import Evaluation from Tourism in Designated Area for Sustainable Tourism

Teera Sindecharak, Wichan Kittirattanapan

34-45

PDF

Guidelines for Building Tourism Confidence under a Pandemic Crisis

Supattra Huabcharoen, Nantinee Thongorn

46-59

PDF

Sustainable Tourism Development Challenges for the Active Beach Tourism Cluster, Thailand

Praedau Foopanichpruk, Pairote Pathranarakul

60-76

PDF

The Motivational Model of Job Performance for Five-Star Hotel Employees between Thailand and Myanmar through Cross-Cultural Management

Aunchistha Poo-Udom, Supasit Lertbuasin

77-94

PDF

The Mode of Entry Strategies for Thai Multinational Enterprises in Investing Hotel Business in Yangon, Myanmar

Danupon Sangnak, Teetut Tresirichod

95-111

PDF

The Review of Four Factors as a Contributor to Burnout in the Hotel Industry : A Conceptual Model of the Sources of Burnout

Chakrit Srisakun

112-118

PDF
TCI Medal

journalinfo

Journal Information

Editor-in-chief

Asst.Prof.Dr. Chollada Mongkhonvanit

Advisory Board

Lecturer Seri Wangpaijitr

Dr. Andy Nazarechuk

visitus

Website

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Language

  • English
  • ภาษาไทย

Journal of Thai Hospitality & Tourism

Tourism Academic Association of Thailand, Siam University

38 Petkasem Road, Phasi-Charoen, Bangkok 10160

Tel. (66) 0-2457-0068 Ext. 5398 Fax (66) 0-2868-4351  E-mail: tourismtaat.info@gmail.com

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