The Tourism Image of Sa Kaeo Province as Frontier Tourism Destination

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Komsit Kieanwatana
Krittika Sainaratchai

Abstract

          This research is a mixed methods research. It is designed to study the tourism image of Sa Kaeo province as frontier tourism. The sample consists of 400 Thai tourists travelled to Sa Kaeo province. Questionnaires and interviews are tools employed to collect data. The results from both techniques are statistically analyzed in order to find mean (gif.latex?\bar{x}), standard deviation (S.D.), content analysis, and the test value “t” (t-test) in order to compare the tourism image of Sa Kaeo province between male and female. One-way analysis of variance: ANOVA was used to compare the tourism image of Sa Kaeo province among Thai respondents by age interval. The research results are as follows:


         1. The natural resources image was the best tourism image type in the eye of the visitors visiting Sa Kaeo province (gif.latex?\bar{x}= 3.70, S.D. = 0.796), followed by the cultural history and art image (gif.latex?\bar{x}= 3.71, S.D. = 0.714) respectively.


         2. Comparison tourism image of Sa Kaeo province of Thai respondents by gender, there was no significant difference between males and females at 0.05 levels.


         3. Comparison tourism image of Sa Kaeo province of Thai respondents by educational interval, there was a significant difference at .05 levels in the political and economic image and social environment image.

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References

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