Guideline Potential Development of Agro Tourism in Wangnamkhiao District, Nakhon Ratchasima Province
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Abstract
This study aims to 1) assess the potential of agro-tourism attractions and 2) propose guidelines for the potential development of agro-tourism in Wangnamkhiao District, Nakhon Ratchami Province, through mixed-methods research. It comprises both quantitative research and qualitative research. This study’s population included 15 members of the community, 2 government representatives, and 330 tourists. An in-depth interview form and questionnaire were utilized in this study and were evaluated using descriptive analysis, descriptive statistics, and content analysis.
The study found that 1) the overall potential of agro-tourism attractions is high, and 2) the guidelines for developing agro-tourism potential should focus on four issues, including agro-tourism attraction management potential, agro-tourism site support potential, agro-tourism site service potential, and agro-tourism site attractive potential.
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