The Development of Agro–Experience Tourism (Pomelo) in Chaiyaphum Province
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Abstract
This research aimed to investigate the current situation, analyze management, and propose guidelines for the development of agricultural tourism (pomelo) in Chaiyaphum province using mixed methods that included qualitative and quantitative research disciplines. The data collection was conducted using interviews and questionnaires with the population who were tourists and members of both the public and private sectors in Non Thong Sub-district, Kaset Somboon District, Chaiyaphum Province. The collected data was classified and analyzed using content analysis techniques.
It was observed that agricultural tourism (pomelo) in Chaiyaphum province was capable of attracting tourists’ attention via advertisement and public relations, creative activities, complementary services, tourism capability, tourism accessibility, tourism attitudes, accommodation, and facilities. Moreover, activities to enhance agricultural tourism management (pomelo) included creating added value, marketing promotion, and developing and managing agricultural tourist attractions. It was advisable that all agricultural tourist attractions in Chaiyaphum be continuously developed via collaboration from all related public sectors to foster tourism sustainability in the region.
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