The Agricultural Site Readiness for Mice Travelers (Floral and Ornamental Plants Category), Udon Thani Province

Abstract

This article is part of the thesis entitled "The Development of Agricultural Site Flowering and Ornamental Plants Category for MICE (Meetings, Incentives, Conferences, and Exhibitions) Travelers, Udon Thani Province." The purpose of this paper is to study the readiness of the agricultural site flowering and ornamental plants category for MICE travelers in Udon Thani Province and to propose development guidelines for the agricultural site flowering and ornamental plants category for MICE travelers in Udon Thani Province. The researcher investigated the concept in relevant ideas and literature and the criteria for readiness to conduct MICE operations in agricultural sites, types of florals, and ornamental plants for MICE travelers. A qualitative research model was combined with a quantitative research model in the research methodology. Questionnaires and in-depth interviews were utilized as research techniques.

Due to the strategy of Udon Thani province to grow and enhance the quality of floral and ornamental farming, the study's findings indicate that the site is prepared for development to accommodate MICE travelers. There is an effort to diversify agricultural operations to assist the MICE business. Regarding site readiness criteria, it was determined that activities before and after the meeting were adequately prepared. Hence, to increase the site's competitive potential, it must be enhanced in terms of the completed traveler program, event space, and conference rooms, as well as the personnel readiness.