The Development of Tourism Information, Technology Systems and Community Products with Multimedia Based on Identity and Local Wisdom of Phrao District, Chiang Mai Province
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Abstract
This research aimed to 1) explore and collect data on tourist attractions and community products to assess the cultural tourism situation in Phrao District, Chiang Mai Province, and 2) develop an information system and cultural tourism route technology to promote learning about the local identity and wisdom of Phrao District through social media and websites. A sample of this study included tourism business operators, community product developers, and tourists who are interested in Phrao's attractions and products. The total number of users who accessed the system in August 2022 was 49 people. The research tools used were 1) an information system featuring multimedia content based on the wisdom and identity of Phrao District, and 2) a questionnaire to assess satisfaction with the system and tourism technology which highlighted community products.
The results revealed that: 1) the majority of tourist attractions in Phrao are cultural and natural, and community products are primarily OTOP (One Tambon One Product) items and community enterprises; 2) information systems and cultural tourism route technology facilitate the learning of local identity and wisdom through online media and the website https://phraoinfo.com/. Main features include menus for tourist attractions and community products, along with a map showing locations and real-time distances calculated with Google Maps. Users rated the system highly, giving it an average score of 4.44.
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