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Vol. 21 No. 1 (2026): Journal of Thai Hospitality & Tourism (January - June 2026)
Published:
2026-03-06
Research Article
The Development of Tourism Information, Technology Systems and Community Products with Multimedia Based on Identity and Local Wisdom of Phrao District, Chiang Mai Province
Nattaya Samaket
3-16
PDF
Virtual Trip through the COVID-19 Crisis: New Normal Tourism Innovation with Virtual Tours to Enhance Tourism in Ubon Ratchathani
Kasama Dokduang, Boonmee Totum, Chanon Jangkajit
17-30
PDF
The Tourism Potential of Sameong District, Chiang Mai Province
Neenart Sangkhasilapin, et al.
31-46
PDF
Guidelines for the Development of Creative Cultural Tourism in Khon Kaen Province
Watchara Chiengkul, Putthasak Kumjorn
47-60
PDF
The Elderly Guide Development to Promote Tourism in Koh-Lad-E-Tan Community, Nakhon Pathom Province
Mutchima Udomsilp
61-74
PDF
The Developing Cooperation and Community Tourism Networks Based on Buddhist Culture in Mueang Chonburi District Chonburi Province
Prasan Charonsee
75-86
PDF
Creating Cultural Tourism Destination Identity through Intangible Cultural Heritage with Brand Archetype for Green Tourism Marketing Perspectives: Case Studies of China, Myanmar, Thailand, and Australia
Ousanee Sawagvudcharee
87-100
PDF
The Influence of Push-Pull Theory on the Revisit Intention of Chinese Tourists to Bangkok: the Mediating Role of Perceived Value
Yaoping Liu, Pharatt Run, Ruijia Yang
101-115
PDF
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