An Investigation of the Hotel Industry’s Green Innovation Adoption in Bangkok
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Abstract
This research aimed to explore the influence of intrapreneurship, environmental collaboration, and sustainable human capital leadership on the adoption of green innovation within the hotel industry in Bangkok. An online survey was conducted from August 1 to September 15, 2021, utilizing snowball and convenient sampling techniques to gather responses from management-level employees at ten hotels. After the data were meticulously cleaned, 221 valid sets were identified for analysis using PLS-SEM and mediation effects analysis through bootstrapping techniques. The findings revealed that intrapreneurship and sustainable human capital leadership had a direct and significant impact on green innovation adoption, while environmental collaboration did not. Additionally, mediation analysis confirmed the mediating role of servant leadership and mindful leadership while rejecting the mediating role of environmental collaboration in the model. The study offers implications from theoretical, practical, and research perspectives.
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