Published: 2026-08-04

Research Article

Developing a Creative Ecotourism Program in Muang Khong Community, Chiang Mai, Northern Thailand

Tanya Promburom, Suwipa Champawan

3-18

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Cultural Tourism in the Digital Age: Motivations and Experiences Driving Thai Visitors to the Thai Film Archive

Issarapong Poltanee, Napat Samranrat

19-32

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The Motivation of Thai Religious Tourists Affecting Destination Loyalty in Thailand

Athicha Chatthong, Narissara Saehu, Warapon Dansiri

33-49

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Value-Adding the Herbal Products of Ban Muang Kham Herbal Therapy Enterprise, Chiang Rai Province, to Promote Wellness Tourism in the New Normal Era

Khwanruethai Krongyut, Paripan Kaewnate, Tunyaluk Supaphonthorn

50-67

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Adaptation of Foreign Employees to Organizational Culture in a Chain Hotel: A Case Study of Bangkok Marriott Hotel Sukhumvit

Sornanong Wongkanjanakul, Rachanon Taweephol, Manassinee Boonmeesrisa-nga

68-80

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An Investigation of the Hotel Industry’s Green Innovation Adoption in Bangkok

Phairat Boonsuwan, Bing Zhu, Marissa Chantamas

81-98

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The Effect of Eco-Friendly Practices on Consumer Selection Behaviours in the Hotel Industry in Bangkok, Thailand

Thawit Somrak, Natwara Khotchasit

99-112

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Sustainable Tourism Destination Brand Identity

Ousanee Sawagvudcharee

113-128

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Analysis of Tourism Economic Resilience and Its Influencing Factors in the Pearl River Delta, China

Xiaoxiao Yi, Sutana Boonlua, Paranee Boonchai

129-144

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