Effect of Quality of Work Life and Corporate Social Responsibility (CSR) on Employee Commitment: The Case Study of Centara Hotel, Khon Kaen Province

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Natenapha Wailerdsak (Yabushita)
Nuttapong Masjirapa

Abstract

          This research aims to examine what factors regarding the quality of work-life affect the absenteeism and turnover intentions of employees, which are major indexes measuring the extent to which employees are committed to the organization. It focuses on corporate social responsibility rather than compensation and benefits, which are widely mentioned in the literature but have limitations. Data were collected via a questionnaire from 224 operational employees of the Centara Hotel in Khon Kaen province, as well as from an interview with the hotel managers. The results indicated that among eight factors affecting the quality of work-life, there are three factors, including adequate and fair compensation, constitutionalism, and social relevance (corporate social responsibility), that negatively correlated with absenteeism intention. Meanwhile, two factors, including the development of human capabilities and social relevance (corporate social responsibility), were negatively correlated with turnover intention. The research results demonstrated that in addition to traditional human resource management such as compensation and benefits management, human resource managers should also pay attention to the corporate social responsibility in order to build employee commitment.

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