Factors Affecting Work from Home Satisfaction in Bangkok, Thailand

Abstract

This research aimed to study factors affecting the adoption of E-commerce Platform
System (EPS) in Thailand. Literature review on the topic revealed that the significant factors
affecting the adoption of E-commerce Platform were perceived of risk, perceived trust,
perceived of usefulness, and perceived ease of use. The researcher used the four factors to
design a research tool for this study. The data were collected from 396 respondents. The
result of the data analysis showed that only perceived of usefulness and perceived risk were
significant factors affecting the adoption of EPS. All four variables, perceived of risk,
perceived trust, perceived of usefulness, perceived ease of use, could altogether explain
around 72.9% (R2 = 0.729) the adoption of EPS. The customers tended to emphasize the
benefit, or usefulness that they would receive from EPS usage. The research findings
provided more information regarding the factors affecting the adoption of EPS in Thailand.