Factors Affecting the E-payment Adoption on E-commerce Platform System in Thailand

Abstract

This research aimed to study factors  affecting the adoption of E-commerce Platform System (EPS) in Thailand. Literature review on the topic revealed that the significant factors affecting the adoption of E-commerce Platform were perceived of risk, perceived trust, perceived of usefulness, and perceived ease of use. The researcher used the four factors to design a research tool for this study. The data were collected from  396 respondents. The result of the data analysis showed that only perceived of usefulness and perceived risk were significant factors affecting the adoption of EPS. All four variables, perceived of risk, perceived trust, perceived of usefulness, perceived ease of use, could altogether explain around 72.9% (R² = 0.729) the adoption of EPS. The customers tended to emphasize the benefit, or usefulness that they would receive from EPS usage. The research findings provided more information  regarding  the factors affecting the adoption of EPS in Thailand.