Business Innovation Factors Affecting the Performance of Small and Medium Enterprises in Service Business Sectors in Bangkok and the Central Region of Thailand

Abstract

The purposes of this research were: 1) To study business innovation factors of small and medium enterprises (SMEs) in service business sectors, in Bangkok and the central region of Thailand.  2) To study the performance of SMEs service business sectors. 3) To study and forecast the business innovation factors that influence the performance of SMEs service business sectors. The samples used in this research consisted of 375 cases, which were selected by proportion sampling. The instrument for data collection was a questionnaire.  The business innovation is an independent variable and the performance of SMEs is dependent variable. The statistics used for data analysis were Mean, Standard Deviation and Multiple Linear Regression analysis with a confidence level of 95 percent.     From the research results, it was found that opinions on business innovations of SMEs, service business sector, in Bangkok and the central region of Thailand overall, were classified as the most in the following order: 1) information, 2) process, 3) planning, 4) personnel, and 5) leadership. The opinions on the performance of SMEs, service business sector, overall, were classified as the most in following order: 1) customer, 2) learning and development, 3) internal process and 4) finance. Results of the study confirmed that the organizational innovation had a direct influence on the performance of the organization when considering each aspect of its performance. It was also found that business innovation in leadership and people affected performance in learning and development at statistically significance level at .01.

The purposes of this research were: 1) To study business innovation factors of small and medium enterprises (SMEs) in service business sectors, in Bangkok and the central region of Thailand.  2) To study the performance of SMEs service business sectors. 3) To study and forecast the business innovation factors that influence the performance of SMEs service business sectors. The samples used in this research consisted of 375 cases, which were selected by proportion sampling. The instrument for data collection was a questionnaire.  The business innovation is an independent variable and the performance of SMEs is dependent variable. The statistics used for data analysis were Mean, Standard Deviation and Multiple Linear Regression analysis with a confidence level of 95 percent.     From the research results, it was found that opinions on business innovations of SMEs, service business sector, in Bangkok and the central region of Thailand overall, were classified as the most in the following order: 1) information, 2) process, 3) planning, 4) personnel, and 5) leadership. The opinions on the performance of SMEs, service business sector, overall, were classified as the most in following order: 1) customer, 2) learning and development, 3) internal process and 4) finance. Results of the study confirmed that the organizational innovation had a direct influence on the performance of the organization when considering each aspect of its performance. It was also found that business innovation in leadership and people affected performance in learning and development at statistically significance level at .01.