The Influencing Factors of the Reading Promotion Reform in University Library: A Case of Jining University

Abstract

Taking the library of Jining University as an example, this paper mainly discussed the present situation and promotion strategies of reading promotion reform in university libraries. The topic of discussion focused on the following issues: the current reading situation and business philosophy of the library of Jining University, how to improve the reading borrowing volume in the management technology level, and to find out the strategies of library reading promotion reform. In this paper, quantitative research method was used, and 400 questionnaires were collected from teachers and students at Jining University in the first half of 2023 academic year. The statistical data analysis included percentage, mean, standard deviation and multiple regression analysis. The results of the study showed that the university libraries provide -free reading services for readers, promote library services by means of marketing, promote multi-party cooperation to improve service quality, and provide diversified services for readers as much as possible.