Enhancing Effective Communication Through Organization Development Intervention Treatment Case Study: An Experimental Research at Raffles International College in Thailand

Abstract

The significance of effective communication in organizational development cannot be overstated. This research aimed to achieve the following objectives: Investigate the state of communication at Raffles International College in four sub variables as Leader Communication, Information, Group work and Communication climate amongst Raffles International College employees during the Pre-ODI stage. Design and implement suitable Organization Development Interventions (ODIs) to enhance communication within Raffles International College. Assess the communication situation at Raffles International College during the Post-ODI stage. Determine the disparities in communication between the Pre-ODI and Post-ODI stages among the experiential group at Raffles International College. The study employed both qualitative and quantitative methods, with the employee body of Raffles International College serving as the sample. Three experts reviewed the questionnaires, which were then distributed to 301 employees at the college. Descriptive analysis and t-tests were employed for data analysis. Results indicated that the experimental group, which underwent Organization Development Intervention, exhibited improvement in the four sub variables  amongst Raffles International College employees, as evidenced by higher scores in the Post-ODI stage compared to the Pre-ODI stage. In contrast, no discernible differences were observed between the Pre-ODI and Post-ODI stages in the control group. This underscores the positive impact of Organization Development Intervention on communication within the organizational context.