Demographic Challenges Facing Higher Education Market: Thai Perspective

Abstract

Globalization and internationalization have caused pressure on the education market. This academic paper aims to analyze the challenges faced by higher educational institutions (HEIs) and provides recommendations for HEIs in curriculum planning. The researcher applied PEST analysis as a descriptive method to identify the global challenges encountered and proposed both short-term and long-term plans for HEIs. The most critical challenge is the demographic change of the declining fertility rate that the government needs to focus on. The proposed plan for the educational institution is to emphasize employability skills such as practical internships, which increase students’ exposure to both knowledge, social, and cultural aspects.