A Study of Motivation Factors of Thai Gen Z towards Mutelu

Abstract

The new words mutelu and mu entered the Thai lexicon, meaning supernatural, luck-bringing power, in recent years. This research aimed to study the interest and motivation factors of Thai Gen Z people towards Mutelu. There were five independent variables consisting of learning, relationship, leadership, individualism, and dependency. The dependent variable was mutelu. The questionnaires were created with Google forms and distributed to 950 Thai GenZ who were born between 1997 - 2012 or 11-26 years old by using convenience sampling. Then, the data were analyzed by statistics package program, using descriptive analysis, and multiple linear regression analysis. The results showed that three motivation factors comprising learning, relationship, and dependency were less than 0.05, indicating that those three variables had statistically significant influence on Thai Gen Z towards Mutelu, which explained at 36.20 percent (Adjust R² = 0.362).