THE COMPONENT INFLUENCING ON LOGISTICS MANAGEMENT MODEL OF SERIES Y FAN MEETING’S ORGANIZER IN THE CONTEXT OF Y GIRLS IN BANGKOK

Authors

  • Pareeyawadee Ponanake สาขาวิชาการจัดการโลจิสติกส์และการค้าชายแดน มหาวิทยาลัยบูรพา

Keywords:

logistics management, Series Y’s fan meeting organizer, Series Y

Abstract

ABSTRACT

The research was aimed to: 1) study on the component influencing on logistics management of series Y fan meeting’s organizer in the context of Y girls in Bangkok, and 2) create the model on logistics management in order to study the examination of the ability of logistics management of series Y fan meeting’s organizer in Bangkok on the further. The sample group was chosen using purposive sampling and consisted of 258 respondents from Y Girls who is the fan club and have ever joined the series Y fan meeting in Bangkok. The tool for data collection was a questionnaire. The statistics for data analysis were frequencies, percentage, and factor analysis (principle component analysis). The result showed that: 1) physical flow, information and service flow can be conceptualized as component influencing on logistics management of series Y fan meeting’s organizer in Bangkok, and 2) author proposed that the logistics management model in the name of “P & IS Flow” model for examining the ability of logistics management of series Y fan meeting’s organizer in Bangkok on the further.

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Published

2020-12-25

Issue

Section

research articles