Causal Relationship Factor Competitiveness Supply Chain Operations For Enterpreneurs' Performance In The New Normal

Abstract

The operating environment of a business will change with the occurrence of different periods of adaptation for survival and building competitiveness in seamlessly connected tasks which are essential for survival in today's business operations. The objective of this research was to study the influence of competitiveness in supply chain operations affecting the performance of business organizations in the commercial sector, small and medium enterprises in a new era by using the structural equation model as an analysis tool. The population in the study included entrepreneurs registered as small and medium-sized enterprises in the Bangkok metropolitan area. Data were collected using a questionnaire with 240 samples, by estimating 20 times the observed variables. The model results were consistent with the empirical data by competitive ability and supply chain operations had a relationship and influencing the performance of a business organization statistically significant at the .01 level of supply chain operations. The most influential and competitive ability which research findings performance of business organizations in the commercial sector, small and medium enterprises should give importance and awareness to supply chain operations. It also includes the creation of competitiveness that has a positive direct influence on especially the new era way that every organization needs to focus and develop competitiveness from planning raw material sourcing production management, delivery management, and return management to enhance quality and competitiveness in a situation of sustainable change.