Supply Chain Risk Management of Mangosteen Export in East of Thailand to China

Abstract

This research aims to analyze the risk factors of exporting mangosteen to Chinaand assess the risks and risk management practices of mangosteen supply chains for export in Chanthaburi province. Started for studying mangosteen supply chains. Collect mangosteen export data in Chanthaburi province and find out the factors from the relevant research. Then determine the factors that pose a risk for the supply chain for export. The samples were determined in Khlung and Makham districts 30 cases analytical process is used to create a questionnaire and then find a sentiment value of 0.815, which can take the information obtained to classify the risk. and find a way to manage the risk.

            The results of the study showed that. The risks arising in the mangosteen supply chain for mangosteen exports to China are five areas: 1. Environment 2. Production 3. Transportation 4. Marketing 5. Competition consists of 15 factors. Let's assess the risk that is the highest. 1. Demands of Chinese customers 2. Uncertainty of mangosteen prices and 3. Public and private policies. From the highest risk to find ways to manage risks that. The standard for grading the product and the price of the purchase should be specified. The government should support research on the issue of determining mangosteen prices appropriately and should supervise foreign buyers who come to buy Thai fruits.