แนวทางการพัฒนาประสิทธิภาพการจัดการโลจิสติกส์อุตสาหกรรมผู้รับจัดงาน แสดงคอนเสิร์ตในบริบทแฟนมีตซีรีส์วายจากการเลื่อนของวัฒนธรร

Abstract

This research was a qualitative research which aimed to determine efficiency development of logistics management guideline of the organizer via Y series fan meeting paradigm among the culture changing. This research was chosen using the snowball sampling and consisted of 16 respondents from the key informants who were support staffs of the organizer, the administrator of Y series actor fanbase, Thai and International fanclub. The tool for data collection was a structured interview. Data was analyzed by content analysis. The results of the study showed that (1) survey fan club’s database and the fans needs before, (2) serviced an interpreter to translate from Thai to English and Thai to Chinese in the show, (3) increase the fan meeting ticket’s benefit, (4) stability and easily access to the ticket reservation system, (5) event Information’s nice communication system to fans; and (6) process management queuing system of entry-exit hall can be conceptualized as efficiency development of logistics management guideline of the organizer via Y series fan meet paradigm among the culture changing.