AI-POWERED, DATA-DRIVEN INSTRUCTION FOR BUSINESS ENGLISH: DEVELOPING EXPERIENTIAL LEARNING SKILLS IN UNIVERSITY STUDENTS
คำสำคัญ:
Artificial Intelligence, Data-Driven Instruction, Business English Teaching, Experiential Learning, University Educationบทคัดย่อ
The integration of Artificial Intelligence (AI) into Business English Teaching has opened new avenues for enhancing university students’ experiential learning skills. This article aims to explore the implementation of AI-powered and data-driven instructional strategies to foster experiential learning skills especially in Business English Curricula by leveraging adaptive learning technologies and intelligent data-driven systems in which the lecturer aims to provide personalized learning experiences that align with the principles of experiential learning. This article synthesizes current literature on AI applications in language education, data-driven learning methodologies, and experiential learning theories particularly Kolb's Experiential Learning Cycle. This article demonstrates that the integration of AI-driven instruction not only enhances language proficiency but also fosters critical thinking, problem-solving abilities, and real-world application skills among university students. Studies found that with recommendations for integrating AI technologies to enrich Business English curricula and support experiential learning outcomes.
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