Development of Local Wisdom image of Traditional Thai desserts called “Rose Allure” using the Web Application Responsive Management System

Abstract

The purpose of this research is to develop the web-based management system which is designed the layout by responsive web to promote the various model images of Thai dessert "Rose Allure" and increase income opportunities for entrepreneurs in Fang district, Chiang Mai. The main research method consists of 1) Interviewing the needs of entrepreneurs. 2) Implementing and developing the web application management system by teachers, students and collaborate with the entrepreneurs 3) Testing the of the service by entrepreneurs and customers. 4) Assessing satisfaction of the application from the experts and entrepreneurs. From the results, we found that promoting the Rose Allure dessert through this web application makes it more popular. Customers have the channel to see the variety of Rose Allure styles in attractive packaging which increase the demand of buying this dessert. This is an opportunity to expand income for entrepreneurs. The results of the interviews revealed that the entrepreneurs were satisfied plentifully with this promoting with the web applications. Their revenue has increased and products are more popular among customers.