Application of Social Enterprise Concept for Sustainable Tourism Development: Case Study of Saolaung Community at Nan Province, Thailand

  • คัชพล จั่นเพชร
Keywords: Social Enterprise, Tourism Development, Sustainability


      This paper discusses the issue of sustainable tourism development from using the theme of applying the concept of Social Enterprise. In answer for the question, it’s about well-being and making Income driven by people in the community under the question of "How to use social enterprise in sustainable tourism development". Detailed analysis of this article uses an analysis for understanding case studies of community in northern of Thailand. The structure is an open question of tourism development under the concept of social enterprise for using the interviewing that involved in tourism related activities.

          The conclusions of the research are findings of the factors for the success of the social entrepreneurship to development of the potential in Saolaung community for sustainable tourism that includes three main topics. 1. It’s the internal social responsibility of Saolaung community. 2. It’s Factors that promote clarity in the social entrepreneurship of Saolaung community. And 3. It’s the factors for supporting the potential of social entrepreneurship of Saolaung community that is internal of each community member already. Therefore, the factors support the potential of social entrepreneur that are important in stimulating the achievement of the objective. This research has been very challenging to apply the concept in place that’s higher urban communities. This may not be able to drive a high level of achievement since there may be a lot of different community members behaviors. This article can be used as a basis for comparison with other case studies and tested in a variety of ways for countries that wish to develop a strong economic community to foundations for rural tourism development.


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