การวิเคราะห์กลยุทธ์การสื่อสารระหว่างครูสอนทำอาหารชาวไทยกับนักท่องเที่ยวชาวต่างชาติ: กรณีศึกษาโรงเรียนสอนทำอาหารไทยสมาร์ทคุ๊กจังหวัดเชียงใหม่

บทคัดย่อ

          This study aimed to analyze and compare the communication strategies adopted by Thai cooking teachers and foreign tourists. For data collection,  a focus group discussion and a video-recording to provide an insightful understanding of the communication strategies and practical use of those strategies will be both conducted with Thai cooking teacher teaching Thai food, and foreign tourists learning cooking courses in the Smart Cook Thai Cookery School in Chiang Mai, Northern Thailand. In data analysis, oral communication strategies conceptualized by Corder (1983), Dörnyei & Cohen (2002), and Nakatani (2005, 2006) can be divided into two major types: 1. Risk-taking strategies consist of 6 strategies and 2. Risk-avoidance strategies consist of 3 strategies. Findings revealed that the Thai cooking teacher’s fluency-oriented strategies were mostly used followed by his time-gaining strategies and his accuracy-oriented strategies meanwhile the foreign tourists’ help-seeking strategies were mostly used followed by their non-verbal strategies, and their fluency-oriented strategies. However, the results will help Thai cooking teacher and foreign tourists at cooking schools in Chiang Mai to have in-depth information on how they use their communication.