Development of tourism management guidelines in Sukhothai Province

Abstract

          The purpose of this research was to study the service quality management approach. The perceived value of tourists and elements of tourism attractions were in Sukhothai that the researcher used to collect data from in-depth interviews. Key informants were selected specifically which the information that was responsible to manage tourism attractions. The key informants were contributed that was the development of the capacity for tourism management and promotion in Sukhothai Province about 9 persons. The researcher analyzed by Content Analysis to categorized according to the issues studied and connected data of phenomenon to be presented in the form of an essay.

          The results showed the development guidelines of tourism attraction management in Sukhothai Province. The researcher can be summarized into 3 parts as follows: 1) Tourism attraction management is in terms of service quality. Some areas still use communication equipment and services that are out of date. It also lacks the dissemination of accurate and complete information. As for the surroundings of the attractions, it is not able to attract many tourists due to the hot weather. As a result, tourism travel may be concentrated in certain seasons. 2) Tourism attraction management is in terms of creating awareness of the value of tourists. In some sales segments, there are still prices that buyers feel are not worth it and don't make sense for the money spent that may cause comparisons with the current economic conditions, and 3) the management of tourist attractions is in terms of the components of tourist attractions. The nature of the tourism attraction also has a distinctive identity and historical value which can show the good traditions and way of life as well.