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Documentary Video Production of Tarn Kun Kao Tradition Wisdom Lanna Model : Case Study of Sansai District Chiang Mai Province

This research aimed to 1) produce documentary video 2) create right-understanding and realization of the value of the tradition, and 3) assess the satisfaction with documentary video production of Tarn Kun Kao, Lanna Traditional Wisdom Model and publicize this to various communities effectively as expected. The samples were 30 villagers who went to make a merit at Tipwanaram Temple, Nong Harn Sub-district, San Sai District, Chiang Mai Province. There were men, aged between 18 to 70 and women, aged between 15 to 60 and evaluated quality of documentary by 6 experts. The tools of this research were an assessment of quality and an assessment of satisfaction after watching video. Data was analyzed by using quality assessment, knowledge and satisfaction assessment, survey questionnaire. The statistic was analyzed by IOC (Index of objective Congruence), percentage, mean, and standard deviation.

The results revealed that the quality of video of Tarn Kun Kao, Lanna Tradition Wisdom Model was at the highest level (Mean = 4.81, S.D. = 0.18). Knowledge and satisfaction assessment was statistically significant at the level of 0.7134. Population samples had increased learning progress 71.34% and satisfaction value was at the highest level by the average score was 4.84 and standard deviation was 0.42.