The Study of Cultural Resource Assets in the Laotian Village Tawaraj sub-district Chaiyo district Angtong Province to Promote to Chinese Tourist

Abstract

This reaearch aims to study and compare the motivation factors of Chinese tourists who travel to visit histotical park of Phra Nakhon Si Ayutthaya in Ayutthaya.The research tools consist of questionairs. The sample size is 392 people. The researcher analyze data by means of finding the average percentage and the standard deviation. The survey result in each factor that motivate Chinese tourists come to visit in the Laotian Village Tawaraj sub-district Chaiyo district Angtong Province are as following.

1. 1. The motivation from an environment is x̄ =4.28.


2. 2. The motivation to meet local people is x̄ =4.14.


3. 3. The motivation to learn about Thai culture is x̄ =4.11.


4. 4. The motivation to tighten family relationship is x̄ =4.14.


5. 5. The vacational motivation is x̄ =4.26.


6. 6. The motivation from special interests is is x̄ =4.29.


7. 7. The motivation to be healthy is x̄ =4.33.


8. 8. The motivation to gain social status is x̄ =4.19.


9. 9. The motivation to give self-reward is x̄ =4.25.