Tourism Management By The Buddhist integrated Community Of Sri Bua Ban Subdistrict Municipality Muang District Lamphun Province Phra Yeetan Thittasangwaro (Namsang)

Abstract

The objectives of this thesis are 1) to study the level of opinions of people in Sri Bua Ban Subdistrict Municipality 2) to study the level of opinions of people in Sri Bua Ban Subdistrict Municipality classified according to personal factors 3) to study the tourism management guidelines by the Buddhist integrated community of Sri Bua Ban Subdistrict Municipality. This mixed method research was conducted by distributing questionnaires to the sample of 379 people. Quantitative research collected data using questionnaires. Data analysis used frequencies, percentages, averages, and standard deviations; and analyzed by t-test and F-test. Qualitative research by conducted of in-depth interviews with 10 key informants using content analysis and presented by means of description.

          The research results found that:

1) Level of opinions of people in Sri Bua Ban Subdistrict Municipality in the tourism management by the Buddhist integrated community of Sri Bua Ban Subdistrict Municipality, the overall level is at a moderate level.

2) Results of comparing the level of opinions of people, it was found that people with different ages, educational backgrounds, and average monthly incomes had different opinions with statistical significance at the 0.05 level, the research hypothesis was therefore accepted. As for gender and occupation, there were no different opinions. Therefore, the research hypothesis was rejected.

3) Guidelines for managing tourism by the Buddhist integrated community of Sri Bua Ban Subdistrict by applying the principles of Sappāya 7. It was found that 1) Avāsa-Sappāya: maintaining the beauty of the area 2) Gocara-Sappāya: creating a convenient route for traveling 3) Bhassa-Sappāya: creating a strategy that influences the impression 4) Puggala-Sappāya: developing service skills 5) Bhojana-Sappāya: provide clean restaurants 6) Utu-Sappāya: arrange beautiful zones or travel plans 7) Iriyāpatha-Sappāya: adequate place to rest.