BUSINESS INNOVATION TO ENHANCE THE OPERATIONAL PERFORMANCE OF ORGANIC AGRICULTURE IN PHAYAO PROVINCE
Article Sidebar
Main Article Content
Abstract
Introduction: Phayao province is one of the areas with potential for organic agriculture. However, it still faces challenges in business development and management. The application of business innovation is crucial for increasing the efficiency and competitiveness of businesses in the market. This research focuses on studying the use of business innovation to enhance the performance of organic agriculture businesses in Phayao province. Objective: 1. To study the factors of business innovation that affect the performance of organic agricultural businesses in Phayao Province. 2. To propose development guidelines to enhance the performance of organic agriculture businesses in Phayao province. Methods: This research used a quantitative research method. The population and sample group were organic farmers certified by the Participatory Guarantee System (PGS) and SDGsPGS (fruits and vegetables) in Phayao Province, totaling 173 people. Data was collected through self-administered and online questionnaires, and analyzed using multiple regression analysis. Results: 1. The business innovation factors have a significant effect on the performance of organic agricultural businesses in Phayao Province at the 0.05 level. These factors can predict 56.80% of the performance of organic agriculture businesses in Phayao. When considering the weights of business innovation factors, marketing innovation has the greatest impact on performance, followed by organizational innovation and process innovation, respectively. 2. The proposed development guidelines to enhance the performance of organic agriculture businesses in Phayao province include: 1. Support process innovation 2. Develop marketing innovation 3. Promote organizational innovation Conclusion: The research presents the following predictive equation: Y = 0.825 + 0.234(X3) + 0.230(X4) + 0.201(X2)
Article Details
References
Agricultural Policy and Planning Division, Office of Agricultural Economics. (2023, May 24). News details: Thailand's first organic agricultural central market. https://www.oae.go.th/view/1/รายละเอียดข่าว/ข่าวทั้งหมด/41672/TH-TH [In Thai]
Boontawee, K., Chotivanich, P., & Onsaard, E. (2021). Entrepreneurship, knowledge management, marketing strategy, innovation capability and performance of organic agriculture businesses in Thailand. Journal of Agricultural Research and Extension, 38(1), 108-125. [In Thai]
Bunpirom, S. (2014). Educational research and educational administration research. Triple Education. [In Thai]
Chaidam, A., Pansupawat, A., & Sukanekanun, S. (2018). The impact of marketing conflict management on business performance of hotels in the eastern region. Journal of Graduate School of Management, Khon Kaen University, 11(1), 74-84. [In Thai]
Chanwichian, J. (2016). Innovation management. Ratchapak Institute. [In Thai]
Christa, U., & Kristinae, V. (2021). The effect of product innovation on business performance during COVID 19 pandemic. Uncertain Supply Chain Management, 9(1), 151-158.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate Data Analysis (7th Ed.). Prentice Hill.
Hinkle, D. E. (1998). Applied Statistics for the Behavior Sciences (4th Ed.). Houghton Mifflin.
Jetsadalak, V., & Tantipittham, S. (2020). Influence of entrepreneurial characteristics on innovation management in organic agriculture and its effect on success, mediated by knowledge and creativity. [ Master’s thesis, Silpakorn University]. http://www.mis.ms.su.ac.th/MISMS02/PDF01/1312_20210713_12600092_Sasiporn_Tantipitam [In Thai]
Kaplan, R. S., & Norton, D. P. (1996). Strategic learning & the balanced scorecard. Strategy & Leadership, 24(5), 18-24.
Kim-Soon, N., Ahmad, A. R., Kiat, C. W., & Sapry, H. R. M. (2017). SMEs are embracing innovation for business performance. Journal of Innovation Management in Small & Medium Enterprises,1, 1-17.
Klomtorn, T. (2021). Value creation of organic agricultural products in Yai Cha community, Sam Phran District, Nakhon Pathom Province. [Master’s thesis, Mahachulalongkornrajavidyalaya University]. https://e-thesis.mcu.ac.th/thesis/2347 [In Thai]
Kunlattanawijittra, W. (2017). Business innovation factors affecting the performance of medium and small-sized enterprises (service sector). [Master's thesis, College of Innovation, Thammasat University]. https://ethesisarchive.library.tu.ac.th/thesis/2017/TU_2017_5323032135_6744_5753 [In Thai]
Ministry of Commerce. (2023, November 2). Thailand's agricultural exports continue to grow, recommending premium market expansion to increase product value. https://www.infoquest.co.th/2023/347772 [In Thai]
National Committee on Organic Agriculture Development. (2022). Action plan on organic agriculture B.E. 2566-2570. Office of Agricultural Economics. [In Thai]
OECD. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation (4th Ed.). OECD Publishing.
Office of Agricultural and Cooperative Phayao Province. (2020, August 10). Development plan for agriculture and cooperatives in Phayao Province (2018-2022), revised edition. https://www.opsmoac.go.th/phayao-strategic-preview-422791791828 [In Thai]
Office of Agricultural and Cooperative Phayao Province. (2023, July 10). Basic agricultural information of the province to support inspections by the Cabinet and executives of the Ministry of Agriculture and Cooperatives. https://www.opsmoac.go.th/phayao-dwl-preview-451491791859 [In Thai]
Phalao, S., Yuphas, Y., & Photising, P. (2022). Factors affecting the success of Green Farmer groups in Kalasin Province. Journal of Social Sciences for Local Development, Mahasarakham Rajabhat University, 6(1), 145-154. [In Thai]
Phayao Sustainable Agriculture Confederation. (2023, March 20). Information on "Organic-Heart Farmers" in Phayao Province. http://www.clinictech.ops.go.th/online/organicnet/organic_report_ipgs.asp?provinceid=56&d=27&m=4&y=2022&pageid=2 [In Thai]
Phongwichai, S. (2018). Statistical data analysis using computers: Emphasis for research (26th Ed.). Chulalongkorn University Press. [In Thai]
Phumrahong, P. (2020). Innovation management affecting business success. [Master's thesis, Ramkhamhaeng University]. https://mmm.ru.ac.th/MMM/IS/ml10/6114962066 [In Thai]
Phundang, C. (2021). Business innovation management affecting the operations of SMEs in the Northeastern region of Thailand. Journal of Humanities and Social Sciences Thonburi University, 15(2), 44-53. [In Thai]
Policy and Academic Group, Phayao Provincial Office of Social Development and Human Security. (2022, July 8). Social situation report of Phayao Province for the year 2022. https://www.m-society.go.th/ewtadmin/ewt/mso_web [In Thai]
Romyen, S. (2019). Innovation capability and marketing capability affecting the performance of SMEs in Songkhla Province. [Master's thesis, Prince of Songkla University]. http://kb.psu.ac.th/psukb/handle/2016/12950 [In Thai]
Ruangrob, A. (n.d.). Participatory guarantee system (PGS) organic agriculture development manual (SDGsPGS). Department of Internal Trade, Ministry of Commerce. [In Thai]
Strategy Management Division, Upper Northern Provincial Cluster 2. (2023, July 7). Development plan for Upper Northern Provincial Cluster 2, 2023-2027. http://osmnorth-n2.moi.go.th/demo/แผนปฏิบัติราชการ [In Thai]
Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics. Allyn & Bacon/Pearson Education. In.
Wanichbancha, K. (2007). Advanced statistical analysis with SPSS for Windows. Chulalongkorn University. [In Thai]
Wanichbancha, K., & Wanichbancha, T. (2015). Using SPSS for Windows in data analysis. Department of Statistics, Faculty of Commerce and Accountancy, Chulalongkorn University. [In Thai]
WongmaneeWatana, K. (2016). Innovation and technology management. Chulalongkorn University Press. [In Thai]
