Political communication of Pheu Thai Party throughs social media

Abstract

The purpose of this research was to analyze the political communication of the Pheu Thai Party through social media during the campaign prior to the general election in 2019, in which there was a significant movement on the space in the online
world especially the communication through social media. The result found that Pheu Thai Party managed by using the party’s existing cost in the form of integrated communication, in which the interesting issue was that they communicated through several approaches including political persuasion of Pheu Thai Party through social media, the use of political symbols of Pheu Thai Party that appeared on social media, the use of the image of Pheu Thai Party on the online
world, and creating contents to be in the political trend of Pheu Thai Party in orderto communicate with their target groups.