FACTORS INFLUENCING PRODUCTION ORDER DECISIONS PRODUCE AND CREATE HEALTH SUPPLEMENT BRANDS THROUGH DIGITAL MEDIA OF SCG GRAND CO., LTD.

Abstract

Objective To study social factors for customers' digital media decision making on production and branding of health supplements. And to study the marketing factors for the decision to create a brand of health supplement through digital media through digital media of SCG Grand Co., Ltd. The researcher collected 400 sets of complete questionnaires from a sample. The data were analyzed from questionnaires. Using computer software packages for statistical calculations such as percentage, mean, standard deviation. And to test the statistical hypothesis, analyze multiple regression analysis
The results of the research were as follows: Most of the sample groups were between 25-45 years of age with a bachelor's degree. Have a career as a state enterprise employee / civil servant Have a monthly income of 10,001- 20,000 baht and social factors / Psychology of the decision to purchase health supplements through digital media found that most of the sample group decided to order production. Produce and create health supplement brands through digital media of SCG Grand Co., Ltd. Direct sales business brand owners from following a group of celebrities / actors, influencers on social media, influencers and making decisions to order. Produce and create health supplement brands through digital media of SCG Grand Co., Ltd. There is a purpose that is made to order. Produce health supplements to control weight There is a reason for the order. Produce a health supplement brand because of the credibility of the company. On average, order to produce food supplements once a month with an amount less than 300,000 baht each time, decided by media sources. Facebookc and visit the production process The results of hypothesis testing by analyzing multiple regression forecasts showed that product quality influences production order decisions. Produce and create a health supplement brand through the digital media of SCG Grand Company Limited at a high level. Due to the product There must be a standard of certification ISO. Ha Lan, followed by contact channels, can chat or ask for information immediately. In terms of promotion, there must be constant publicity advertising. And the price must have free delivery service Because most of the samples have decided to order production. Produce and create health supplement brands through digital media and the visits of SCG Grand Company Limited are at the highest level.