Communication via Line of private university personnel in the situation of covid 19.

Abstract

Communication via Line of private university personnel in the situation of covid 19  is  to study  Communication via Line of private university personnel in the situation of covid 19. There are using a qualitative research method and used to interview personnel from 7 private universities, namely Panyapiwat Institute, Sripatum University, Vongchavalitkul University, Rangsit University, Huachiew Chalermprakiet University, Dhurakij Pundit University and Bangkok Thonburi University. The results of the research found that University personnel communicate via Line in the situation of COVID-19 by using the group Line format. There have spite to departments in the university responsible workload Teaching in each course using chat messages, pictures, attachments, stickers, and calls. As for problems and obstacles in communication via Line, it was found that recipient does not reply, does not read Line and misunderstand This is due to communication factors such as messengers, receivers, communication channels and symbols.Keyword : Communication via Line, Private university personnel, Situation of covid 19