ORGANIZATIONAL COMMUNICATION IN THE SITUATION OF COVID – 19 SPREADING: A CASE STUDY OF GOLDEN JUBILEE MEDICAL CENTER

Abstract

The research aimed to study the model, methods and effective use of media in corporate communication. Including the influence of the supportive communication atmosphere on the efficiency of corporate communication. As well as the influence of corporate engagement on effective communication and good corporate membership behavior affects organizational communication efficiency of Golden Jubilee Medical Center in the situation of COVID – 19 spreading. Used a qualitative research methodology. It consists of informal discussions and In-depth interview with 26 peoples. The results showed that 1) The Golden Jubilee Medical Center uses all forms of communication. Emphasis on using new media for efficiency 2) communicate with information to focus on solving problems, ready to provide information openly and sincerely, there is attention to all groups of recipients, create equality of access, understand information and have the flexibility to internally and externally communicate. 3) Creating a sense of unity with work, creating enjoyment at work and motivation to work which causes the relationship with the organization and 4) There is assistance to both personnel and friendly outsiders taking into account others, have patience in work and communication, as well as to cooperate and create a sense of duty.