Using digital media to communicate the marketing of hoteliers and their ingredients Marketing (7Ps) that influence the decision to use the hotel Case Study New Travel Lodge Hotel Chanthaburi Province

Abstract

Objectives: To study the use of digital media in marketing communication of the New Travel Lodge Hotel in Chanthaburi Province and to analyze the marketing mix factors (7Ps) that influence the hotel users' decision to use the hotel service in the province. Chanthaburi Research Method Mixed research using quantitative research. (Quantitative Research) and Qualitative Research The research tool consisted of a questionnaire, an interview form, and a sample group of 5 New Travel Lodge hotel managers and 400 service users. The statistics used in the data analysis were frequency, percentage, mean, and standard deviation. and multiple regression analysis. The results of the research New Travel Hotel has a digital media presentation format for marketing communications such as Facebook, Instagram, etc. This resulted in new marketing communication and marketing mix factors (7Ps), all of which influenced the decision to use the hotel service at a statistically significant level of 0.05.