Visual Game Character Design to Engage Generation Z in an Effort to Develop Anti-Corruption Behavior in Indonesian Society

Authors

  • Eva Y Fine Arts and Design Department, Indonesia Art Institute Padangpanjang, Indonesia
  • Noversar Jamarun MS Fine Arts and Design Department, Indonesia Art Institute Padangpanjang, Indonesia
  • Ari Leo B3 Fine Arts and Design Department, Indonesia Art Institute Padangpanjang, Indonesia
  • Cameron Malik Insulinde: Art and Design Research Centre, Indonesia

DOI:

https://doi.org/10.14456/jucr.2022.21

Keywords:

Game Design; Design Research; Character Design; Interaction Design; Corruption; Indonesia; Gaming; Anti-corruption

Abstract

This article aims to discuss the visual design of characters in a digital game about corruption and is intended to raise awareness of the danger of it for the Z generation. A visual character "in-game" is a better vehicle for spreading an anti-corruption message as each character has a different background and storyline representing their role and skills in a mission. The character, especially the villain figure, is based on a true story of a corruption case with a bit of modification, to make the message more easily absorbed by Gen Z players in Indonesia. Moreover, the main character in the game, Clapto Bandit Agent, is inspired by a Gen Z imaginary figure. The game would be played with teamwork to represent the values of the traditional game in which each player has a different role. They can feel like an agent (hero) who catches the corruptor who ruined their country.

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Published

2022-12-20 — Updated on 2023-01-13

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How to Cite

Y, Eva, Noversar Jamarun MS, Ari Leo B3, and Cameron Malik. (2022) 2023. “Visual Game Character Design to Engage Generation Z in an Effort to Develop Anti-Corruption Behavior in Indonesian Society”. Journal of Urban Culture Research 25 (January):64-82. https://doi.org/10.14456/jucr.2022.21.